Methods of using Artificial Intelligence and Data Science to improve Airline Operations
Advancing technologies continue to change the way of interaction with customers, making strategic decisions and creating workflows in many industries. These sectors include the Civil Aviation Industry.
Technologies such as artificial intelligence, machine learning, and data science play a significant role in the Civil Aviation Industry. So, in what ways and in what areas are these technologies being used to improve airline operations?
Revenue management means the process of defining how a product will be sold to the people who need it, at the right time, at a reasonable cost, and through the right channel. Product value is perceived differently by customers and so the price that they are willing to pay for a product differs according to the target group they belong to and their purchase time.
Revenue management experts use artificial intelligence to identify destinations, set prices for certain markets, find efficient channels and keep the airport both competitive and customer friendly.
Flight Security and Aircraft Maintenance
Aircraft maintenance costs for airline companies require substantial financing. Overlooking technical issues in airplanes can cause severe problems in terms of flight safety and an increase in costs with compensations paid to passengers for flight cancellations or delays.
Although the necessary notifications are provided to the technical team and the managers through sensors on the airplanes, these notifications will be received much faster and in real time by using artificial intelligence. Artificial Intelligence software also offers real time recommendations from technicians in the field to the logistics team that supports them, and makes the teams' jobs easier.
Before traveling by air, requirements such as baggage control and drop-off, the check-in process, and finding the boarding gate can sometimes be a stressful process even for experienced passengers. For this reason, airport operators need to find what areas lead to challenging or bad experiences for customers and make the necessary improvements.
Artificial intelligence applications provide a significant advantage at this point. Through data analysis, it becomes easier to learn about passengers' flight experiences and the areas that need improvement as well as interventions to eliminate bad experiences.
Disruptions such as flight delays and baggage loss can cause passengers to lose confidence in that airline. In such cases, failure to find a solution to their problems in a short time or a delay in receiving answers from customer services can lead passengers to choose not to use that airline again.
Airlines use AI solutions to help their passengers in a shorter time and to minimize potential customer loss. Artificial intelligence software can automate feedback to customers about routine processes by using algorithms to process text. At the same time, many airline companies that want to automate their customer service frequently make use of AI-based chatbots.
This assigns crew for flights, which requires considering many factors such as flight route, crew licensing and qualification, aircraft type, fuel usage, matching senior crew with less experienced staff. Considering that an airline carries out thousands of flights a day, making these arrangements becomes much more difficult for the planning department.
Artificial intelligence software, on the other hand, can combine many factors by analyzing data from various sources and using undiscovered information and can prepare the most suitable program in terms of both crew and cost management.
Of course, artificial intelligence is used in many fields in the aviation industry, and developments in this field are gradually increasing. Artificial intelligence software is used in many areas from catering to fraud detection and fuel efficiency optimization. As the need for such innovative technologies increases in the aviation industry, as in every sector, this situation turns into an opportunity for entrepreneurs.
Are you developing technologies that will drive the Civil Aviation industry?
At İTÜ Çekirdek, the Civil Aviation and Airline Operation Program that was set up in collaboration with İstanbul Airport (iGA), we are looking for entrepreneurs! If you develop technologies that will advance the Civil Aviation Industry with innovation, from artificial intelligence models to machine learning, and which will accelerate digital transformation in the industry, apply now!